5 ways to optimise your Google Business Profile

1. Ask your clients to leave reviews

Google uses customer reviews to rank your Google Business Profile, and they do this by looking at three things:

  • Number of reviews
  • Appearance of appropriate keywords in a review
  • Average star rating

Knowing this, you should try to convince your potential customers to leave their reviews on your Google Business Profile. Positive reviews on your profile, as shown by this case study from Eurisko, can boost your search engine ranking, increasing your visibility to your potential clients.

Here are some ideas that can help improve your Google Business reviews:

  • Request a couple of your best clients to leave a review on your Google Business Profile
  • Make a point of always asking your clients for a Google review after every interaction
  • Always set aside time to reply to all your Google reviews, even the negative ones. Doing this makes your customers feel their feedback matters even when it’s a negative review, and you’ll do your best to rectify the issue.

You should ease the process of leaving reviews for your customers by adding a URL or a QR code in your receipts when making in-person sales. Alternatively, you can send them a link with your post-appointment follow-up.

2. Complete all the sections

There are lots of sections on your Google Business Profile that you need to fill out to get an improved ranking on Google. Although this may appear obvious, you’ll be surprised to learn that many business owners don’t provide the necessary information in their Google Business Profiles.

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Without filling out all the sections, your business won’t be listed high enough to attract potential customers’ attention.

Knowing this, here are the essential sections on your Google Business Profile you should not leave blank:

  • Business name
  • Website
  • Phone
  • Address
  • Hours available.

Once you’re done, go ahead to the other sections, which need a lot more thought and time to complete, which are:

  • Products and services
  • Questions and answers
  • Category and attributes
  • Reviews.

Filling out all these sections will help you win the trust of potential customers. The information you enter in each section must also be factual and specific. If a product is still in development, don’t include it yet in the list of available products.