Banter Group CEO shares recipe for content strategy success

Launching your business is an exciting time, but can often feel overwhelming when you have so many moving parts that require attention and optimisation if you want your business to thrive.

A lot of small business owners fall into the trap of neglecting their marketing strategy because they’re too focused on their product, squandering their potential for growth.

Just like a car with no fuel can’t drive, a business without a defined content marketing strategy is dead in the water.

Your online presence is an essential part of your business’ health, and you need to cultivate that flame with intentional, impactful content to connect with your audience and secure consistent conversions.

If this sounds like a lot to worry about, you can rest easy because nobody expects you to be a marketing expert overnight.

Instead, you can connect with a digital marketing agency like Banter Group, who can integrate into your team and help you achieve your marketing goals.

Led by digital marketing expert Valentina Borbone, Banter Group is a specialised team of Regional NSW-based marketers, graphic designers, web developers, SEO specialists and advertising professionals that provide holistic and flexible marketing solutions for businesses of all sizes; from small businesses to large, multinational corporations.

Ms Borbone shares her 14+ years’ experience in digital marketing – here’s her recipe for a successful content strategy.

The right content for the job

A content strategy is a focus on what content is required by your business at different stages of a relationship with your customer.

This includes identifying how your customer engages with your product or service and outlines what kind of content you can create to enrich their experience.

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We have to serve our current customers with content too, not just our prospective ones!