Turner said the versatility of the garments “aligned with the label’s sustainability angle”. Most of the products in the range are either made from sustainably sourced fabrics or organic fabrics.
The maxi skirt, crop top and dress all use the same graphic printed fabric, to keep the collection cohesive, which is made from LENZING™ ECOVERO™ – an environmentally friendly viscose that is derived from wood pulp and is 100 per cent certified sustainable FSC forestry with yarn traceability.
“It is a closed loop production process to make the yarn, meaning anything used is used again and nothing is discarded. They also clean the water used in the production of the yarn before returning it to nature. And up to 50 per cent less water and CO2 is used compared to normal viscose,” Turner said.
“For the organic cotton tee, it was important to source organic cotton. The production of organic cotton uses less water, less energy and is better for the soil and farmers compared to regular cotton.”
Turner admits that making her fashion collection sustainable was a decision she made to be commercially competitive while also aligning with her personal ethics.
“A lot of my competitors are using eco fabrics so I needed to remain competitive. But morally, it also sat well with me,” said Turner.
“I think there are so many areas of sustainability – quality is sustainability, using eco-friendly fabrics and circular fabrics is sustainable, and versatility is sustainable. And I’ve tried to incorporate all of these aspects into the collection.”